Email List Validation – Why It’s Important to Validate Your Lists

Email list validation  removes invalid and risky emails from your lists before you send. It’s a critical part of keeping your deliverability healthy and protecting your reputation with mailbox providers.

Invalid addresses can derail your metrics like engagement, clicks and conversion rates. They also contribute to bounces, which can damage your sender reputation and hurt your chances of reaching the inbox. Regularly validating your email list helps to avoid these pitfalls, and it’s an especially important practice if you’ve bought a list as you won’t know what kind of collection methods the previous owner used.

People change their email addresses for all sorts of reasons – new jobs, personal milestones like marriage or the birth of a child, and more. Eventually, many of these addresses will expire and become invalid. In other cases, people use temporary or disposable emails to sign up for a service or receive a promotional offer – and those aren’t good addresses to include on your email list.

Top Email Check APIs for Real-Time Verification

Having a clean, responsive email list is the best way to protect your domain and IP reputation, reach the inbox and drive conversions and sales. Inactive and bad email addresses can damage your overall deliverability, which is why it’s crucial to regularly run an email verification tool like BriteVerify to keep your list in peak condition.…